Do you know what your potential customers look for in a new home? What features will get them to say yes to a home and which will turn them off? Home Buyer Preferences: Age, Income, and Other Factors is a study from the National Association of Home Builders based on a survey of recent and prospective home buyers that compares and contrasts how housing preferences are affected—or not—by various demographics. The study focuses on preferences across different income levels and also includes detailed tables that show how other factors, such as age, geographic location, or household composition affect housing preferences. This study provides insights into buyers’ preferences for home type and size, room layout, kitchen and baths, windows and doors, accessibility and outdoor features, and trade-offs buyers are willing to make. By knowing what your customers want, you can position your company to have the edge over your competitors. That is good for your customers—and great for your bottom line.